Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064

Adding voices that matter beyond mine:. You're a web professional: a designer, developer, information architect, or strategist. She is the author of the seminal Content Strategy for the Web (2nd edition. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity. Anderson, Margot Bloomstein, John F. Let's redraw the quad and give the strategic core the place it deserves. Important voices in content strategy. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. You've ignored the core of your web content strategy for too long. Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? This second edition retains all that was wonderful in the first book,. Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. Once all brands have started embracing content marketing, what happens then? Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do?